Styling elements
Styling elements are design concepts to guide the graphic design of a particular media piece. They are in strict accordance with the mission and goals of the company.
Key visual forming principles
We are inspired by technological advances, technology evangelists, and the pursuit of development.
We create products for customers who are looking for highly developed, reliable technology and new solutions for the expansion of their businesses.
Our team members are interested in technological innovations and also strive for external and internal integrity. Therefore, the subject of our corporate events is often healthy lifestyle, sports, and nature exploration.
If our company could be represented as an individual, it would be a professional who tirelessly evolves in their field and looks for new ways to solve problems, and is involved in one or more sports activities.
Acceptable image language
Images speak to users in the same way that texts do. Therefore, the images we use in our publications must also meet corporate requirements:
- - there should be no people in the images;
- - images should not contain excessively bright colors;
- - when using images of computer or laptop screens, they should depict the interfaces of Soft-FX products and solutions.
Documentation and merchandise branding
This is a set of corporate style media required for daily company activities for intra-corporate applications, partners and clients.
The design of any merchandise must be closely connected with the company's identity and contain corporate colors, logos, or elements thereof (subject to all norms of acceptable placement).
