Our Brand: Soft-FX

Typeface

Correct use of typography provides the uncluttered perception of information about the company and its products, as well as forms an aesthetic concept in the eyes of the perceiver, associated with all directions of Soft-FX activities. Two types of fonts are used for text content: Montserrat and Verdana.

Montserrat
Verdana

Montserrat

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj

0123456789 !"#$%&'()*+,-./:;<=>?

Montserrat is used as the main font on the company's website.

Color #121212

Verdana

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj

0123456789 !"#$%&'()*+,-./:;<=>?

Verdana is used as a font for marketing content.

Color #121212

Montserrat

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj

0123456789 !"#$%&'()*+,-./:;<=>?

Montserrat is used as the main font on the company's website.

Color #121212

Verdana

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj

0123456789 !"#$%&'()*+,-./:;<=>?

Verdana is used as a font for marketing content.

Color #121212

Font size

The font size used on the company website and in the marketing content is adjusted to ensure that the client is as comfortable as possible to perceive the information. The optimal sizes and fonts for the highlighted text are presented here.

Weight Size
Headline H1 Bold 70px
Headline H2 SemiBold 35px
Headline H3 Regular 20px
Headline H4 Medium 18px
Headline H5 Regular 15px

Using colored fonts

The main gradient can be used as an additional text color in the following instances:

  • - to highlight the clickable text hovering;
  • - to highlight text links;
  • - to highlight headlines or simple text (frequent use is not recommended).
In the content about products, the additional text color can be used under the same conditions, provided that it matches the branded color of the product.

To highlight the clickable text hovering

To highlight text links

To highlight headlines or simple text (frequent use is not recommended).