Logo
The logo is one of the main elements of the company's identity. The logo is a combination of visual graphic elements and fonts. The graphic elements in the form of petals make up the symbol associated with the company and its products. The fonts are specially selected and designed in a coherent composition to match the symbol.
The primary look
The primary logo is a combination of fonts and a petal pattern. It can be used for a company website, marketing materials, and presentations of any kind. The main colors of the logo are presented here.
Logo variation: a petal icon
In some cases, it is possible to use only the icon with petals for visual representation, when the format of the document or media file does not provide enough space to fit the entire logo.
Additional logo colors
If the logo is used in media describing specific Soft-FX products, additional colors are used in the petal icon. Please note that this is only applicable to specific products presented below.
TickTrader Liquidity Agregator
TickTrader Trading Platform
TickTrader Traders Room
TickTrader PAMM
Logo color inversion
If the company logo is required to be placed on a white or light-colored background, logo inversion is used to preserve legibility.
Applying the inverted color logo
A logo with inverted colors can be used in the same situations as a standard logo if the color palette of media and other platforms requires it.
The petal icon color inversion
If the isolated petal icon is required to be placed on a white or light-colored background, inversion is used to preserve legibility.
Additional logo colors inversion
If the logo is used in media describing specific Soft-FX products, inversion of the logo font color can also be applied. Please note that this is only applicable to specific products presented below.
TickTrader Liquidity Agregator
TickTrader Trading Platform
TickTrader Traders Room
TickTrader PAMM
Logo clearspace
This requirement is intended to separate the logo from other graphic and text elements and to ensure better legibility. Logo clearspace is the minimum blank space that should separate the logo elements from any other media components. The set proportions of the blank space cannot be changed. If there are no other graphic elements adjacent to the logo, the Logo clearspace rule does not apply.
Petal icon clearspace
The clearspace rule described above also applies to the petal icon, if it is used separately.
Incorrect logo reproduction
The incorrect reproduction of the logo and its elements is described and illustrated below.
- - Changing the layout of the logo components
- - Changing the proportions of the logo and its components
- - Changing the fonts of the logo
- - Changing primary and additional colors
- - Adding outlines to the logo
- - Adding shadows and effects to the logo
- - Removal of any logo components
- - Adding new components to the logo